The Difference of Dofollow and Nofollow Links - In the world of search engine optimization (SEO), link building plays a crucial role in improving a blog's visibility and authority. Dofollow and nofollow links are two types of hyperlinks that impact how search engines perceive and rank blog pages. Understanding the difference between these link types is essential for blog owners and SEO practitioners looking to optimize their online presence.
By playing the right role between Dofollow and Nofollow links, this can improve the quality of SEO on a blog, increase blog traffic on search engines, and increase blog visitors.
What are Dofollow and Nofollow Links?
So, what we need to do now is to know what Dofollow and Nofollow links are and what is the difference between the two.
Dofollow links are links with an attribute that allows Search Engines to crawl and index blog traffic from the source of the link as a powerful backlink recommendation embedded.
Nofollow links are links with an attribute that allows Search Engines to still be able to crawl and index blog traffic from the source of the link, but does not have too much of an impact on improving blog SEO.
What are Benefits of Dofollow and Nofollow Links?
Both dofollow and nofollow links offer unique advantages for your blog's SEO strategy. Let's explore the benefits of each:
Benefits of Dofollow Links
- Enhanced Authority: Dofollow links pass link equity and authority from the linking blog to your blog, contributing to your blog's overall authority in the eyes of search engines.
- Improved Rankings: When reputable blogs with high authority link to your blog using dofollow links, search engines perceive your blog as more trustworthy and relevant, leading to improved rankings in search results.
- Increased Organic Traffic: Higher rankings resulting from dofollow links can drive more organic traffic to your blog, as users are more likely to click on blogs that appear at the top of search engine results pages.
- Indexing and Crawling: Dofollow links facilitate the indexing and crawling of your blog by search engine bots, helping them discover and navigate your blog's pages more efficiently.
Benefits of Nofollow Links
- Traffic Generation: Although nofollow links do not directly impact SEO rankings, they can still drive valuable traffic to your blog if placed on high-traffic platforms or popular blogs. This traffic can potentially lead to conversions and increased brand visibility.
- Diverse Link Profile: Having a mix of both dofollow and nofollow links in your link profile appears more natural to search engines, preventing any suspicion of manipulative practices. It also allows you to leverage different platforms for link building.
- Protecting Your Blog: Nofollow links are useful in situations where you don't want to pass authority or endorse certain blogs. For example, user-generated content like blog comments or forum posts often include nofollow links to prevent spam or malicious links.
- Social Media Impact: Links shared on social media platforms, predominantly using nofollow attributes, can still generate engagement, brand exposure, and potential traffic to your blog.
What are Disadvantages of Dofollow and Nofollow Links?
Both, Dofollow and Nofollow links, also have disadvantages and limitations that need to be known, including:
Disadvantages of Dofollow Links
- Link Spamming: Dofollow links can attract spammy link-building practices from unethical sources. Low-quality or irrelevant dofollow links can harm your blog's SEO by associating it with questionable blogs.
- Search Engine Penalties: If search engines detect manipulative or unnatural dofollow link-building practices, your blog may face penalties or a drop in rankings. It's crucial to focus on obtaining high-quality and relevant dofollow links.
- Time and Effort: Acquiring authoritative dofollow links requires significant time, effort, and relationship-building. It can be challenging to convince reputable blogs to link to your content naturally.
Disadvantages of Nofollow Links
- No Direct SEO Impact: Nofollow links do not pass authority or directly contribute to SEO rankings. As a result, they do not provide the same level of SEO value as dofollow links.
- Missed Linking Opportunities: Treating all external links as nofollow may cause missed opportunities to gain dofollow links from reputable sources. It's essential to assess each linking opportunity to determine if it aligns with your blog's goals and audience.
- Limited Crawlability: While nofollow links do not prevent search engine bots from crawling your blog, they can limit the discovery and indexing of specific pages or content if those links are not followed by search engines.
- Less Anchor Text Optimization: Since nofollow links do not directly impact SEO rankings, they provide fewer opportunities for optimizing anchor text, which can affect keyword targeting and relevancy.
What is The Difference Between Dofollow and Nofollow Links?
Actually, the explanation above is quite detailed, but I will give an additional explanation:
1. Differences in the Benefits of Dofollow and Nofollow Links
Both Dofollow links or Nofollow links, both of them function as backlinks and both can be listed as a source of traffic on Search Engines. So, if you analyze the source of backlinks from your blog, either through Google Analytics, Semrush, Aherf, or other tools, there are bound to be lots of backlinks with the Nofollow attribute from other blogs. Popular analysis tools like them still rate Nofollow links as backlinks. From here, both of them can also add and increase blog traffic. It's just that the ability of Dofollow links is much stronger than Nofollow links in helping improve blog SEO.
2. Differences between Dofollow and Nofollow Attribute Codes
Writing HTML code on Dofollow links takes the following form:
<a href="https://www.yoursite.com/" rel="dofollow">Your text</a>
or
<a href="https://www.yoursite.com/">Your text</a>
Take a look at the second HTML code, even without the HTML code attribute the link is a Dofollow link. This means, default links in HTML code (without any attributes) is categorized as a Dofollow link.
While the HTML code on the Nofollow link is in the following form:
<a href="https://www.yoursite.com/" rel="nofollow">Your text</a>
Are Backlinks With Dofollow Links Always Better Than Nofollow Links?
In general, Dofollow links are preferred by Search Engines as top priority. However, there are other determining factors, such as the amount of traffic and visitors. Backlinks with Nofollow links on blogs with high traffic and lots of visitors are far better than backlinks with Dofollow links on blogs with low traffic and no visitors.
Tips for Dofollow and Nofollow Link Optimization
As a final conclusion about the article "The Difference of Dofollow and Nofollow Links", let's talk the steps for optimizing Dofollow and Nofollow links:
1. Use DoFollow Links for Any External Links
By considering the functions and benefits of Dofollow links as media backlinks, to obtain more optimal SEO results, make sure that each internal link has the Dofollow attribute. The goal is that the SEO of the blog can be further improved and optimized.
Well, because the Dofollow link is the default link on every blog, you don't need to add any attributes to do this, such as the attributes nofollow, noopener, noreferrer, noindex, and others.
2. Use Nofollow Links for Any External Links
The functions and benefits of Nofollow links are not like Dofollow links. So, you need to set every external link with nofollow attribute. This works so that our website does not give backlinks for free on other web pages. In the Blogger platform, how to provide the nofollow attribute can be done as follows:
- Go to the Blogger dashboard
- Click "New Post"
- Create an article.
- Block the sentence you want to make a link.
- Click "Insert or edit link" on the link icon.
- Check "Add 'rel=nofollow' attribute".
- Click "Apply".
You can also edit the article on the "HTML View" page by adding the code (rel=”nofollow") like writing the Nofollow link attribute code above.
3. Make Sure DoFollow Internal Links are More Than NoFollow External Links
A healthy blog has more Dofollow internal links than Nofollow external links. So, make sure DoFollow internal links dominate each of your blog articles. Except for certain article topics such as tutorial articles, affiliate articles, and others.